The European Tour returns to the UK this week with the flagship BMW PGA Championship. The goings on at Wentworth or even the impact Ernie Els' changes have made to the course have attracted headlines but let's look at another aspect.
On the Wednesday before the event starts a new made for TV event is being launched. No, it's not a return for Shell's Wonderful World of Golf, but the introduction of the ISPS HANDA Pressure Putt Showdown.
Designed to feature star players and celebrities playing in teams of two, it’s a kind of soccer penalty shoot-out for golf. And who doesn't love a penalty shoot-out?
The Pressure Putt format at Wentworth will be the first of several events held at events this season on the European Tour. The tour's chief Executive, Keith Pelley, is showing an admirable approach to bringing new players into the game.
Events such as this can only benefit golf. Innovation is key to growing the game and many youngsters have started out on a putting green before progressing to the long game.
Golf is riding a crest of a wave at the moment in terms of celebrity players, so why not take advantage of the fact the likes of Justin Timberlake and Niall Horan are keen golfers?
As well as Pelley, credit must go to ISPS Handa for supporting the event. Founded by Dr Haruhisa Handa, ISPS HANDA have been long-time supporters of golf and the "power of sport" in general. Until recently they were title sponsors for the Welsh Open at Celtic Manor, an event DEVEL Golf attended regularly.
Speaking of Celtic Manor, the golf anoraks amongst you might remember PowerPlay Golf which was introduced at the Wales Open several years ago. It featured a format whereby there were two pins on each green, with different "points" attributed to each depending on difficulty.
Heralded as golf's answer to cricket's 20/20 it hasn't quite reached the heights it was hoped. However, it was an unique idea which had a number of merits.
With the way the world is changing, why should 18 hole golf be the only format to grow the game? We aren't still repairing our pitch marks with traditional pitch mark repair tools after all….
Duncan @ DEVEL Golf
The Devel's Advocate is our resident golf blogger. With long experience of covering golf there aren't many issues he doesn't have an opinion on!