WHO is the most charismatic professional golfer ever?
I'm not quite ancient enough to have rubbed shoulders with Old Tom Morris or even his boy, but I dare say they would have had their advocates.
I'm asking the question because this week the PGA Tour rolls into Orlando for the Arnold Palmer Invitational presented by MasterCard.
And with Palmer we're talking charisma on stilts.
The great Arnie is 86 and sadly, by all accounts, his health is failing. He wasn't able to host his traditional eve-of-tournament press conference.
I can't pretend to have rubbed shoulders with Palmer but I often watched him in and around the clubhouse at Augusta on Masters week.
Even although he was over 70, heads turned and jaws dropped when eyes alighted on the great man. And it had nothing to do with his salmon-pink pullovers . . .
Palmer, of course, was a member of the "Big Three" in golf during the 1960s. They were nowhere as big as the Fab Four in that decadent Flower Power decade, but then again who was as enormous as the Beatles?
In golfing terms there has never been a rivalry to surpass that of Palmer, Jack Nicklaus and Gary Player.
Nicklaus, who achieved the still-record feat of 18 professional majors, was, in pure sporting terms, the most successful.
Player was unsurpassed in terms of fitness and work ethic.
But the guy who was idolised and had his own Arnie's Army was Palmer.
He was, famously, the first client of Mark McCormack, the founder of IMG. Until then there was no such concept as a sports agent, or manager.
The combination of Palmer's charisma and McCormack's acumen has never been surpassed in the intervening 50 years.
Palmer was also credited with reviving the Open Championship by crossing the Atlantic at a time when few Americans could be bothered.
In my opinion only one golfer has matched Arnie's charisma and there are no prizes for guessing it's the late Seve Ballesteros.
Many moons ago I shared a hotel swimming pool with the great Spaniard and I've been reluctant to dry myself since.
Like Palmer, his swashbuckling style on the course was matched by his magnetism off it.
Tiger Woods, like Nicklaus, attracted the crowds because of his golfing prowess. But, as with Arnie and Jack, he couldn't hold a candle to Ballesteros in the public's affections.
Women golfers? Again, for success, Annika Sorenstam. But probably not for charisma.
Laura Davies definitely fits the bill.
Larger than life, she was, like so many other sportswomen, denied wider recognition because of media prejudice against her gender.
But as we celebrate the great Arnold Palmer, that's a topic for another day.
The Devel's Advocate is our resident golf blogger. With long experience of covering golf there aren't many issues he doesn't have an opinion on!