WE need to do more for women in golf - and in sport in general. What happens at the moment amounts to discrimination, pure and simple.
We saw plenty of discrimination in American golf until fairly recently. It happened to be against people whose skin colour wasn't white.
Mercifully, attitudes have shifted significantly in the last 50 years and this blight – which was societal in the southern states especially - has largely been eradicated.
Had that not been the case the Tiger Woods era could never have happened.
Augusta National, infamously, was to the forefront of this discrimination.
Yet once a more liberal regime took over they introduced a black member several years before a female one.
Closer to home, it took the Royal & Ancient Golf Club until 2014 to admit women members
The impression is that gender discrimination is less inflammatory than racism.
Let's get it straight – both are disgusting.
Further, did you know that women sportsmen in the UK get only five per cent of the media coverage?
That's right – 45 per cent less than their share of the population.
When it comes to commercial spend (sponsorship, prize money etc) it goes down to a measly one per cent.
ONE PER CENT!
When Catriona Matthew won the Ricoh Women's Open in 2009 sponsors didn't want to know.
This, after all, was a mum-of-two who'd just lifted an iconic championship in women's golf.
You'd have thought that must have some commercial value. But no.
Still, because she has played most of her career on the LPGA Tour, Matthew should never be short of a bob or two.
She's 14th on the career money list with just over $11m – although twenty years of expenses, and taxes, have to be deducted from that.
But it's a very different story on the Ladies European Tour.
With media coverage very limited, so too is sponsorship and prize money.
Last year English golfer Eleanor Givens finished 50th on the LET money list.
A decent achievement, but one which earned her just over £27,000 in prize money.
That's £500 more than the average UK salary - but Joe and Jenny Factory Worker don't incur the expense of travelling around Europe (and further) in pursuit their jobs.
Golf, and sport in general with some notable exceptions, remains a male bastion.
And that is truly sad.
The Devel's Advocate is our resident golf blogger. With long experience of covering golf there aren't many issues he doesn't have an opinion on!